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Research papers

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
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Citation

Ellis, G. (2018a, November 11). Demonstrating the advantage of artificial intelligence in market research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/demonstrating-the-advantage-of-artificial-intelligence-in-market-research--9453